It seems I'm not the only one to regret the passing of the sense of sheer wonder that the word awesome used to have before it became 'the contemporary superlative of choice'. Jemima Kiss at the Guardian (whose quote that is) apparently has a similar feeling of loss.
She, like me, evokes the Grand Canyon as being something truly worthy of the description, and also sees the technological industry as the main culprits in its overuse.
And also like me, she wonders what word people will have available when they see something which truly is awesome.
See:
- My original post - Nowadays awesome is not quite as awesome as it used to be.
- The Guardian - SXSW 2011: A crash guide to 'awesome', by Jemima Kiss
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