Seeing the World Cup has just started, it seems a good time to look at an expression whose popularity largely stems from its use by those who write and talk about football - 'early doors'. Here are some examples taken from the online version of football magazine Four Four Two:
We got a good goal early doors, and I thought we were going to stop them scoring, we defended very well.
a side that seems to revel in giving away cheap goals early doors
former Sevilla keeper, Javi Varas, was brought in early doors to give experience in goal.
but those odds went up and up when the team dispensed of Valladolid early doors in what was an eventual 4-2 victory.
At The Oxford Dictionary of Idioms they define 'early doors' as meaning 'early on, especially in a game or contest'. That many of those who don't follow football have been blissfully unaware of this expression (at least until recently) is exemplified in a remark in an article in the political weekly magazine Tribune, from 2002:
He is also fond of the expression "early doors" although, as no one knows what that means, it is not clear if it is relevant.
Tribune, Vol 66 - 2002
So how did this expression originate? Taking my leads from an article by Michael Quinnion at World Wide Words, I decided to see what I could dig up, mainly at Google Books.